HOTO is still a growing brand and, just like a child, there is still a lot for us to learn. Regardless of what “phase” we are in, opinions from our users are really the most valuable thing we can have as it gives us the opportunity to improve. On this occasion, we have made a compilation of some common opinions that Key Opinion Leaders (KOLs) have on our HOTO products.

DESIGN AND FUNCTIONALITY

“This also has to be one of the cleanest power tool designs around.” @conorbutkovic (IG)

And we couldn’t agree less. The first thing that people generally spot in our tools is the design and integrated functions. Naturally, we are not surprised. “Design” is part of HOTO’s DNA. For this, we not only look at tools as functional objects, but also as visual gadgets. Of course, we do not forget that ultimately, these are “tools”, so we take special care in putting all essential and useful functions in one gadget (the All-In-One mindset).

“Spectacular in design and super functional in use.” @tech.sharpii (IG)

“I really love HOTO’s products, especially their design and functionality.” @emanuele_esp (IG)

We definitely agree on that one…

It is clear for @mr_matt_lee:

“Small, relatively lightweight, and easy to handle, what’s not to love?” (IG)

FUTURISTIC

“Once again HOTO hits me with an amazing futuristic looking tool.” @dad.life.gaming

It was odd at the beginning when we started to hear that our tools look “futuristic”.

“It’s from the future and works amazing!” @paul.thoonen

On one occasion, a KOL explained his interpretation of this word and we were even more pleased to hear that “futuristic” not only meant “improved” or “different”, but it also signified “revolution” and “change”.

“They are very futuristic and funky.” (Savvas Papasavva on YouTube)

“Aesthetically pleasing with a premium feel.” @macmikephotography (IG)

POWER STATEMENT

“This should be the only gun we should use in 2022.” @emanuele_esp (IG)

To some people, our products have led conversations on social matters.

WOMEN AND TOOLS

“HOTO makes it cool for women to use power tools.” @flippingdrawers (IG)

Loud and clear! Our ergonomically designed tools are made to fit into anyone’s hands. That’s the power of design.

“Who says women don’t need a drill? So glad to own a sleek and stylish wireless drill with HD LED display.” @the_isia (IG)

INVEST

A lot more people than expected see HOTO products as an investment. I guess that, in the short run, HOTO tools really do find effective ways to solve your problems and, in the long run, these tools never become old-fashioned.

“HOTO makes traditional products absolutely Smexy!” @theshufflefluff

“A future investment for any apartment/small home toolkit.” @salvahed (IG)

Little does @salvahed (KOL) know that HOTO has just launched its own series of toolkits!

“I’m proud to own such a remarkable tool from your arsenal.” @see_matt_make (IG)

And to wrap things up… Just as @gabegagnon13 said:

“Goodbye old drill, welcome HOTO!” @gabegagnon13 (IG)