We Make Cool Tools
Here at HOTO we make cool tools to help everyone bring their projects to life. We're committed to producing
user-friendly, stylish, and high-quality tools suitable for everyone, from beginners to seasoned professionals.
How It All Started
HOTO was founded in 2016 with the ambition to reinvent the essential
tools we use daily. In 2018, we launched our first creation, a precision screwdriver set, with great success,
selling 2.1 million units.
Year on year, we strive to developed industry-first, award-winning technology and design that redefined modern
tool.
Global Influence
Today, we are an international company with a global perspective, having successively established offices in
Shanghai, the United States, Japan, and Hong Kong.
With a strong presence across the globe, HOTO has amassed a user base of over
10 million individuals in 56 countries.
56
Countries
10,000,000+
Satisfied Customers
With a strong presence across the globe, HOTO has amassed a user base of over
10 million individuals in 56 countries.
56
Countries
10,000,000+
Satisfied Customers
HOTO products fall under the category of "didn’t know I needed but now can’t live without."
LIDAN LIU
Chief Executive Officer
The recipient of more than one hundred design awards,including the IF Design Award, IDEA, and the Red Dot Design
Award, Lidan Liu founded HOTO technology in 2016, where she serves as CEO.
She has been selected as
Ernst & Young Entrepreneurial Winning Women™ Asia-Pacific Class of
2024. Additionally, she is a respected juror for numerous design competitions, such as the German Braun Prize
and the German iF Design Award.
Our Vision
Inspiring Innovation, Transforming The Way Creators Work.
Our Value
Design Aesthetics
With uncompromising attention to detail and a contemporary aesthetic, our products are supremely innovative,
functional,and desirable. We prioritize visual impact and create a superior user experience through our focus
on design innovation, craftsmanship, and simplicity.
60+
Design Awards
100+
Product Patents
TOP3
IF Tools Design Rank 2022
Best of the Best
German Red Dot Awards
Cutting-Edge Technology
We use cutting-edge technology to create the most advanced product. We blend advanced
energy supply, brushless motor innovation, and sensory solutions, with an
integrated supply chain that encompasses the
Consumer Electronics + Tools framework to create industry-leading tools.
Professional Quality
We maintain high-quality standards by incorporating innovation and rigorous performance testing into our product
development process. Our commitment to professional quality ensures that our tools are reliable, trusted, and
built to last.
Inclusive
Everyone can participate in the joy of creating, building, and fixing with tools and products that are
accessible by all users, from first time novices to skilled professionals.
