At HOTO, design is not only about how a product looks, but how it improves everyday making. This belief is what led us to sponsor the 2026 iF Design Student Award, a global platform dedicated to empowering emerging design talent.
This sponsorship marks an important step for HOTO. It is our first initiative dedicated specifically to students, and the starting point of a long-term commitment to supporting young designers.
A Shared Belief in Design Education
The iF Design Student Award is internationally recognized for encouraging experimental thinking, social responsibility, and future-oriented design concepts. These values closely align with HOTO’s own approach to product design and innovation.
By supporting the 2026 award, HOTO aims to help provide young designers with visibility, confidence, and encouragement at a critical stage of their creative journey.
From Student Winner to Chairperson
This collaboration also carries special meaning for HOTO.
Nearly 20 years ago, HOTO CEO Lidan Liu was herself an iF Design Student Award winner. In 2026, she returns to the program as Chairperson of the iF Design Student Award jury, while HOTO participates as an official sponsor.
In her interview with iF Design Magazine, Lidan reflects on how design education shaped her path and why supporting students today feels both meaningful and necessary.
The full interview is available via iF Design Magazine.
A Long-Term Commitment to Students
Sponsoring the 2026 iF Design Student Award is only the beginning.
Looking ahead, HOTO plans to introduce more initiatives focused on students and young designers. These efforts will explore education, real-world design practice, and access to tools that support creative growth. This will be an ongoing, yearly initiative, built to grow alongside the next generation of designers.
HOTO’s mission has always been to Make It Better. By supporting the iF Design Student Award, we extend this mission beyond products to people and ideas.
We look forward to engaging with young designers around the world and to supporting a future shaped by thoughtful, responsible, and inspiring design.
Author: HOTO PR Team
